Opensolutions-London: Hi Alex, thanks for joining us, it’s been a challenging year for British and global businesses, have you got a message of hope for them?
Alex: A bit like the Japanese art of Kentsugi (mending broken pottery with gold so it’s better for having broken), society as a whole will emerge from this turbulence with greater awareness, not just of themselves but the world we live in – I look forward to seeing the business innovation that arises from this.
Opensolutions-London: Let’s talk a bit about that, you clearly see an opportunity in Advocacy. What do you mean when you say advocacy?
Alex: I’m glad you asked, most people think advocacy is prefixed with the words “brand”, “consumer” or “customer” and that’s just sort of wrong: Advocacy is for everyone!
For me it stems from when charities and law firms used to go and help people and expect nothing in return, “pro bono” but without the expectation of resultant goodwill, perhaps the hope of goodwill.
When I do advocacy, I understand that the business is in a position of strength, so it needs to help its stakeholders: staff, partners, clients, prospects to also gain strength by disseminating their own so that when everyone’s stronger, we can all do a better job of helping each other and the society we operate in.