A Google search for the term “data-driven” returns some 655 million results, and a quick adjective definition that reads thusly:
“The adjective data-driven means that progress in an activity is compelled by data, rather than by intuition or by personal experience.” Wikipedia
That sounds fair enough, and perhaps advantageous in some if not most decision-making situations, but how does one collect the data and use it in an actionable way?
You first need to be ready to be data-driven
The thing we are forgetting is that most founders and entrepreneurs, as well as humans in general, love to trust their gut, enjoy a personal anecdote, and will make decisions based on how much they like the person they’re buying from or selling to.
Surely, then, this is at odds with being data-driven?