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New Product Launch or Market Entry?

Test Ahead of Launching

There is no market entry or expansion with limited or no market research.

No service or product launch either. Nevertheless, many continue to rely on luck and enter new markets with little or no analysis and planning.

As Harvard Business School professor Clayton Christensen says, "more than 30,000 new products are introduced every year and 95% fail." 

There are many factors that can lead to the failure of new products or new market entrants. Perhaps one of the main problems is the lack of adequacy between products and the market as a result of the lack of preparation.

Addressing interesting problems to be solved instead of focusing on those which meet a market need is often the primary reason for failure.

Ask the Expert

Advocacy For Business

with Alex Boast

Read the interview

Minimise Business Disruption

with Invoice Finance

Interview with Chris Claeys

Listening, a Critical Leadership Skill

with Colin Smith

Read the interview

Amazing Blocks: Tokenizing Everything 

Interview with Nicolas Weber

How Has the Pandemic Changed our Thinking on Work?

Interview with Felix Spender

CEO & Founder Interviews

MyFocusSpace: Virtual Co-working to Increase Productivity

Read the interview Viorica Vanica

Chasyr: A new direction for delivery

Read the interview with Tommy Marquez

Video Interviews

Sales - Has Covid-19 Changed Our Approach?

Open Solutions Global Founder, Patrycja Maksymowicz in conversation with Kristian Ramsier, FISM

What You Need to Know About NFTs - Demystifying Blockchain part 2 interview series with Nicolas Weber, Head of Business Development at Amazing Blocks 

Benefits of Tokenization - Demystifying Blockchain part 1 interview series with Nicolas Weber, Head of Business Development at Amazing Blocks 

Investment Due Diligence - Patrycja Maksymowicz for SmartMoneyMatch Fall Summit , 8th September 2021

News on The Block = Knowledge Bank: Returning to the workplace after Covid-19

Hosted by Julie Edmonds, Head of Employment JPC and Patrycja Maksymowicz

Crypto lending - Demystifying Blockchain part 3 interview series with Nicolas Weber, Head of Business Development at Amazing Blocks 

Market Expansion & International Trade 

  • Political Insight UK - Brexit Opportunities a Short Guide for Business by David Campbell Bannerman

Other Resources