Case Study Global Brand
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Global Brand

Customer remit

The client needed to map their competitive position against their direct competitor. They decided to engage external experts for this task with key criteria being excellent familiarity with the Polish market in general and the food and catering industry in particular. 


A global manufacturer and retailer


Food & Drink


Comparative market research

Goal Development

Comparative Market Research aiming at reviewing the current position and enabling development of a new marketing strategy to increase sales and establish a leading market position.

  • trends and market segmentation 
  • the effectiveness of marketing and brand recognition
  • data collection
  • market information
  • SWOT analysis 

Established trends and current standing against the competition

Identified target customers and the best strategy to effectively communicate with them

Identified new market opportunities




We look at key aspects of your business such as management and culture, operations and processes, internal communications, marketing, and sales.

We will provide you with an overview, help you understand your business pain points and areas for improvement detrimental to growth, uncover risks that need consideration and management.

It will help us tailor our advice and solutions, and if required, point you in the direction of relevant solutions and further support.


T.: +44 (0)20 8058 1140

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