Growth // Technology

pic: Bruno Scramgnon

Driving Change Through Innovation for Growth


‘Unless the culture is in place it’s difficult to make progress on the innovation front.' 


Martin Curley, director of Intel Labs Europe.

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Patrycja Maksymowicz

Having spent years working with businesses reviewing their processes, improving communications, creating growth supportive company cultures, I have often been the one to suggest innovation as a path to growth. It can help gain undiscovered gold within the company, make it easier to scale up and increase the business value.


Hundreds of projects down the line, I have learnt that progress is almost never unobstructed when introducing change so not only you have to have the right processes in place, but take care of all the people involved and be ready to take it 'step by step' rather than expect the results on Day I.  


By innovation, I do not exclusively understand developing new products or ideas, but new ways of doing things, such as introducing tech and altering business models to better suit the needs of customers and staff or adapting processes to improve the end product or service.

Technology adoption may be easier for a startup than for a more mature business with teams of people and established processes. Once your current processes are reviewed and suggested changes are accepted, there are a number of aspects to consider to achieve the desired result more easily.



Judging tech on price may be more expensive in the long run


Your choice of the right tech should be made with your goals in mind. Many SMEs base their choice of technology on price. Since the purpose of introducing technology is to improve performance or innovate, your goals and alignment with the strategy should be more important than (what may seem to be) a cheaper option. What is the best solution to meet your unique business needs? Once you have this established, find a technology that best supports your strategy and improved performance. A wrong choice may cost a lot more than what you think you are saving.



Tech is for people


When getting excited about the new tech you should bear in mind it is for the people to use it. They are more likely to adopt new technology if they can clearly see how it helps them to achieve their goals. It should be user-friendly and functional.



Lack of relevance will cause havoc and delays


Achieving relatively smooth user adoption requires communicating with every user group from the early stage. It is s useful to identify stakeholder groups before engaging with them as both positive and potential negative impacts the new technology will have on them, need to be identified and communicated clearly early on.



Lack of relevance will cause havoc and delays


Achieving relatively smooth user adoption requires communicating with every user group from the early stage. It is s useful to identify stakeholder groups before engaging with them as both positive and potential negative impacts the new technology will have on them, need to be identified and communicated clearly early on.

Let them play with it first


One of the biggest aspects of successful user adoption is providing practical and tailored training. Unless you purchase a bespoke system, training that comes as part of your purchase is often off the shelf. Companies we have worked with found such off the shelf training too generic and not specific to their business processes. As a result, our clients often asked for more specific in-house training delivered by one of our team who not only knew the new tech but most importantly, our client’s business culture and processes. Taking the time to give people a chance to play with the system in their specific work context and show the relevance between their job or tasks and the new tech will not only speed up adoption but also provide invaluable feedback that may prompt further changes or enhancements.



Manage change to adopt new tech more smoothly


The change management process for helping people adapt to technology is as important as the tech itself and can be detrimental. Integrate your change management within your tech adoption plan. Your tech team will focus on resolving technical issues, but you will need someone or a team to care about the human aspect by interacting directly with impacted stakeholders. This often leads to identifying areas of concern related to workflow and process.



Everyone has a voice that matters


Many innovating companies fail to establish an effective structure to lead and manage tech adoption. Your team or customers are the ones impacted the most, but often have no voice. Providing them with an opportunity to address their concerns, they are more likely to get on board which will, in turn, speed up the process.



Short-term ‘wins’ encourage progress


New tech adoption often causes some disruption to workflow which can be demotivating. For that reason, divide the implementation stage into manageable stages, gather feedback on a regular basis and develop measurable success factors. Gratify and celebrate small wins to motivate and encourage all involved in the process. You will see the difference it makes.



Expect the unexpected


Last but not least, assuming it will be plain sailing, is the wrong assumption. Have a plan in place for the system to go down, interrupted work or people taking more time to adopt.


Building a successful business, introducing or driving change through innovation is easier with the right knowledge, resources and support.


Drop us a line if you’d like to discuss how Open Solutions Global can support you. 

People are more likely to adopt new technology if they can clearly see how it helps them to achieve their goals.