Digital First – any business that operates solely from an online storefront can be considered digital first.
Whilst this might be considered a newer or emergent style of retail business like Etsy, remember back to eBay and Amazon. They were always and have always been digital first, and in the case of Amazon, their share price is currently higher than ever!
D2C – in fashion retail, Direct-to-consumer is all the rage right now, and goes hand in hand with the digital first theme. We’re seeing new brands pop up all over the place and manage their own relationship with their customers via online communities rather than through a retailer’s physical store.
The Wetherspoons example – when it was announced that UK pubs would have to offer table service and the ability to collect contact data of customers, this was no problem for Wetherspoons, who have been doing this already for ages in a great example of innovation at the time.